Notes on Building
Field notes on building a business that runs without you.
Short essays on the founder’s real job: structure, systems, and leading what you built. The thinking behind every program.
New notes every week · The best go to The Letter first

The latest
Every note, newest first.
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The Business That Failed Taught Me Everything
I didn’t start with answers. I started with a business that failed, and the realization that it never had to.
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The Patterns Behind the People Who Built Everything
Success isn’t luck, and it isn’t talent alone. It follows a pattern. My new book maps it.
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Most Founders Don’t Have a Strategy Problem
Most founders keep reworking their strategy. The real problem is the founder running it. Why the business outgrows you, and the one decision to…
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Notes on Running What You Built.
Building a business and running one are different skills. Most founders are never taught the second. The Operator’s Notes covers the six disciplines that…
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You Built a Business You Can’t Run. Yet.
Revenue is up, the team is bigger, and you have less control than ever. That’s the founder bottleneck. It isn’t a tools problem. It’s…
“Build it so it runs without you. Then decide if you want to stay.”
Tony McCabe · Founder advisor
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