The Foundation · 12 weeks · Group
Every business that lasts is built on something solid.
A twelve-week program for first-time founders. We build the structure, discipline, and plan your business needs before the pressure arrives.
$1,997 · One cohort at a time · Workbook shipped before week one
Why most founders stall
Most founders build the business before they build the foundation. They work hard, grow fast, and hit a ceiling they can’t name.
The problem
It’s rarely effort. It’s structure. Without clear goals, a written plan, and the discipline to follow it, even strong businesses drift, and the founder ends up carrying everything alone.
The fix
Over twelve weeks, you’ll research what’s holding the business back, build the plan to move it forward, and put it to work with a small cohort of founders at your stage, before the cracks show.
How it works.
Twelve weeks. One cohort. Four stages.
Weeks 1–3
01 Research
Find what’s actually holding the business back.
Weeks 4–6
02 Plan
Write down the goals and map the steps to reach them.
Weeks 7–10
03 Execute
Put the plan to work and adjust until it holds.
Weeks 11–12
04 Lead
Step out of the day-to-day and run the business from the top.
The workbook
Everything you build, in one place.
Every founder receives The Foundation workbook, printed and shipped before week one. It holds your research, your plan, and your 90-day map, so the work stays with you long after the program ends.
What’s included
The Foundation · $1,997
- Twelve weekly live sessions with Tony
- The Foundation workbook, printed and shipped to you
- A written 90-day plan by the final week
- A small cohort of founders at your stage
- Make-up sessions if you miss a week, subject to availability
- One free month of The Circle, the monthly alumni call for Foundation graduates
Not sure it’s the right fit? Book a free 30-minute call first.
FAQs
Who is it for?
Founders starting out or in their first years of business.
How much time does it take?
One live session a week, plus two to three hours of work between sessions.
What if I miss a session?
Sessions are live and aren’t recorded. If you miss one, a make-up session can be arranged, subject to availability.
What’s the refund policy?
Full refund up to 7 days before the first session. After that, your seat can move to a future cohort, but it can’t be refunded.
What happens after the twelve weeks?
You leave with a written 90-day plan and the workbook that holds it. Founders who want to sharpen their brand and pricing next can continue into Mastery, a focused month one-to-one.
What is The Circle?
The alumni room for Foundation graduates. One live group call each month to keep your 90-day plan moving, review progress, and reset priorities. Your first month is free when you finish the program, then $97 a month if you choose to stay.
Build it right the first time.
One cohort at a time. When the seats are gone, the next group starts after this one finishes.