Programs

The business only grows as far as the founder does.

New tactics and more people don’t change that. Every program here is built for founders who’ve outgrown figuring it out alone. Choose the depth.

Four ways in · One day, one month, twelve weeks, or a standing seat

Tony McCabe points to a laptop screen as two founders work through a 90-day plan

How the work runs

Every program works the same way: we find the constraint, we name it out loud, and we build the system that removes it. The format changes. The method doesn’t.

No curriculum.
There’s no video library to fall behind on and no module to complete. Each engagement starts with your business as it exists right now: the decisions stacked up, the people you’re carrying, the work you can’t hand off. That’s the only place progress begins.

Depth and access.
Twelve weeks in a group gets you the framework and the accountability to apply it. A month one-to-one gets you a private, focused sprint on your positioning and your price. Same standard either way.

Choose the depth.

Four ways in, from a single day to a year at the table.

The Foundation by Tony McCabe, white serif title on black linen

12 weeks · Group · $1,997

The Foundation

Build the base: the structure, discipline, and written 90-day plan your business needs. One cohort at a time.

Best for: launching, or rebuilding the base.

Explore The Foundation →

Mastery: The Discipline of Becoming Exceptional by Tony McCabe, white serif title on black

1 month · One-to-one · $1,250

Mastery

Four private sessions to define your brand, build a premium offer, and charge what you’re worth. Six places at a time.

Best for: founders who are good at what they do but priced like everyone else.

Explore Mastery →

The Intensive, a one-day business strategy intensive by Tony McCabe

One day · Private · $1,500

The Intensive

Your business on the table, start to finish. One private day, and you leave with a 90-day plan built, pressure-tested, and decided.

Best for: founders who are done circling a decision.

Explore The Intensive →

Six empty chairs around a walnut table, set for The Table founder group

Monthly · Mastermind · $1,500 / year

The Table

A monthly mastermind for founders: peer accountability and live problem-solving around one table.

Best for: founders who want a room of peers, month after month.

Explore The Table →

The books

The thinking behind the work.

Four books on leadership, action, and self-belief. The same ideas every engagement runs on, in a form you can read in a weekend.

Four books by Tony McCabe on gold stands: Take Massive Action Today, Leading with a Ripple Effect, How Bad Do You Want It? and The Secret to Their Success