About · Tony McCabe
I don’t work with founders who need motivation.
I work with founders who are serious about what they’re building, and who want it to run without them. Whether it’s still on paper or already outgrowing them.
A small number of founders at a time
The gap
The gap is never information. It’s the distance between what you already know you should do and the week you actually do it. I close that distance.
Who I work with
Capable. Serious. Building something that has to hold from day one, or running a business that has quietly started running them. They’ve read the books and can name their own bottleneck. What they’re missing isn’t insight. It’s a structure that holds when the week gets loud.
How the work runs
Narrow on purpose. We find the two or three decisions that actually move the business, build an operating rhythm around them, and I hold you to it until it’s yours and you no longer need me. No frameworks you’ll never use. One system, run properly.
I made the mistakes first.
Nothing I teach came from a textbook. It came from three rooms.
01 · Corporate
Led teams
I learned structure, accountability, and what it takes to lead people who depend on your decisions.
02 · Founder
Built my own
I built my own businesses and made the mistakes most first-time founders make. The expensive way.
03 · Comeback
Came back
I came back from a setback that could have ended it. The turnaround taught me more than any win.
Now I help founders skip the mistakes I paid for.
Proof
I don’t teach this from theory.
Every system I give a client was tested on my own businesses first.
Apparel
Sterling Antonio
A luxury apparel brand I built and run. Limited drops. No restocks. No discounts.
Robotics
Techtiply
Humanoid robotics for healthcare. Designed for elder care, rehabilitation, and clinical support. Deep tech, a regulated market, a decade-long horizon.
Launching 2027
The books
Four books. One system.
The frameworks I run with private clients started here. Read them in a weekend. Run them for a year.
- Take Massive Action Today
- Leading with a Ripple Effect
- How Bad Do You Want It?
- The Secret to Their Success
Three ways to work with me.
Pick the depth that fits where you are.
One-to-one or cohort
Programs
The Foundation, Mastery, and The Intensive. Focused work on the decisions that move your business.
Peer group of six
The Table
A monthly room of founders who pressure-test your thinking and hold you accountable.
Free · Every Sunday
The Letter
One idea, one action, and the tool to use it. Written by me, sent every Sunday.
Ready when you are.
Thirty minutes. Where you are, where you’re stuck, and what to do next. Free.