Privacy Policy

Effective date: September 8, 2026
Last updated: September 8, 2026

Tony McCabe (“Tony McCabe,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit tonymccabe.com (the “Website”), purchase a product, download digital content, subscribe to communications, submit a form, leave a comment, or otherwise interact with us.

1. Information We Collect

Depending on how you use the Website, we may collect the following categories of information:

Information You Provide

Name
Email address
Telephone number
Billing and shipping addresses
Account username and password
Order, transaction, and purchase information
Information submitted through contact, coaching, consultation, or registration forms
Comments, reviews, messages, and other content you submit
Communication and marketing preferences

Payment Information

Payments are processed by third-party payment providers. We generally do not directly receive or store your complete debit card, credit card, or bank account information. Payment providers may collect payment details, billing information, device information, and information needed to prevent fraud and complete transactions.

Information Collected Automatically

When you use the Website, we and our service providers may automatically collect:

IP address
Browser and device type
Operating system
Referring and exit pages
Pages viewed and links clicked
Approximate location derived from an IP address
Date, time, and duration of visits
Shopping-cart and checkout activity
Cookie identifiers and similar technical information

Information from Third Parties

We may receive information from service providers that help us operate the Website, process orders, deliver products, analyze traffic, manage email subscriptions, prevent fraud, or provide customer support.

2. How We Use Information

We may use personal information to:

Operate, maintain, and improve the Website
Process and fulfill orders
Deliver physical and digital products
Manage accounts, subscriptions, and customer relationships
Respond to questions, support requests, and inquiries
Schedule or provide coaching, consulting, or related services
Send order confirmations, service notices, and administrative messages
Send newsletters and promotional communications when permitted
Personalize content and understand how visitors use the Website
Detect fraud, spam, abuse, and security threats
Maintain business, tax, accounting, and transaction records
Enforce our terms, policies, and legal rights
Comply with applicable legal obligations

3. Cookies and Similar Technologies

The Website may use cookies, pixels, local storage, and similar technologies. These technologies help the Website function, remember preferences, maintain shopping carts, process checkout activity, measure traffic, improve performance, and support marketing.

Cookies may include:

Essential cookies: Required for core Website, account, security, cart, and checkout functions.
Preference cookies: Remember choices and Website settings.
Analytics cookies: Help us understand Website traffic and usage.
Advertising cookies: May be used to measure campaigns or deliver relevant advertising when such services are enabled.

You can restrict cookies through your browser settings. Blocking essential cookies may prevent parts of the Website from functioning properly. Where required, we will request consent before placing nonessential cookies.

4. Analytics and Advertising

We may use analytics services provided by WordPress, Jetpack, Google, or similar providers to understand Website traffic and performance. These providers may use cookies or related technologies and may receive information such as your IP address, device information, visited pages, and interactions.

If advertising or remarketing services are enabled, advertising partners may collect information about Website activity to measure campaigns or provide relevant advertisements. Available cookie or privacy controls may be used to manage these technologies.

5. How We Disclose Information

We may disclose personal information to:

Website hosting, e-commerce, and technology providers
Payment processors and fraud-prevention providers
Shipping, fulfillment, and delivery providers
Email, analytics, advertising, and customer-support providers
Accountants, attorneys, insurers, and professional advisers
Government agencies or other parties when required by law
A buyer, successor, or adviser involved in a proposed or completed business transaction

We may also disclose information when reasonably necessary to protect our Website, business, customers, rights, property, or safety.

We do not disclose personal information to third parties for money. Certain analytics or advertising activities could be treated as “selling,” “sharing,” or targeted advertising under some state privacy laws even when no money changes hands.

6. WooCommerce and WordPress

The Website is operated using WordPress and may use WooCommerce to provide store and checkout functions. These services and their extensions may process account, order, transaction, device, and Website-usage information as needed to provide their services.

Information may also be retained in Website backups, security logs, order records, comment records, and administrative systems.

7. Comments and User Content

When visitors leave comments or reviews, we may collect the information shown in the submission form, along with the visitor’s IP address and browser information, to support moderation, security, and spam detection.

Approved comments or reviews may be displayed publicly with the name or username submitted. Do not include private, financial, medical, or other sensitive information in public content.

8. Email and Marketing Communications

If you subscribe to our mailing list or otherwise agree to receive marketing, we may send news, educational content, product information, and promotional offers.

You may unsubscribe by using the link provided in a marketing email or by contacting us. Even after unsubscribing from marketing, you may still receive transactional or administrative messages concerning orders, accounts, or requested services.

9. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction and tax records, resolving disputes, enforcing agreements, preventing fraud, and complying with legal obligations.

Retention periods vary according to the type of information and the reason it was collected. Information may remain temporarily in backups after deletion from active systems.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no Internet transmission, Website, or storage system can be guaranteed completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should notify us if you suspect unauthorized account activity.

11. Your Privacy Choices and Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information
Obtain a portable copy of certain information
Opt out of certain sales, sharing, or targeted advertising
Limit certain uses of sensitive personal information
Withdraw consent where processing is based on consent
Appeal a decision concerning a privacy request
Receive equal service without unlawful discrimination for exercising privacy rights

To submit a request, email contact@tonymccabe.com with the subject line Privacy Request. Describe the request and provide enough information for us to identify relevant records.

We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

We will respond within the time required by applicable law. If we deny a request, we will provide an explanation when legally required.

12. California Privacy Notice

California residents may have rights under the California Consumer Privacy Act, as amended, if that law applies to our business or processing activities. These may include rights to know, access, correct, delete, and obtain information about certain disclosures, as well as rights to opt out of covered sales or sharing and to limit certain uses of sensitive personal information.

We do not knowingly sell personal information for money. If our practices constitute “selling” or “sharing” under California law, eligible residents may request to opt out by contacting contact@tonymccabe.com with the subject line Do Not Sell or Share My Personal Information.

Where legally required, we will also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information through the Website, contact us so we can investigate and delete it when appropriate.

14. Third-Party Websites and Services

The Website may contain links to third-party websites, social platforms, payment services, or other services that we do not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

15. International Visitors

The Website is operated from the United States. If you access it from another country, your information may be transferred to and processed in the United States or other countries where our service providers operate.

Where applicable law requires it, we rely on consent, contractual necessity, legal obligations, or legitimate interests to process personal information.

16. Changes to This Policy

We may update this Privacy Policy to reflect changes in our Website, services, technology, or legal obligations. The revised version will be posted on this page with an updated “Last updated” date.

Material changes may also be communicated through the Website or by other appropriate means.

17. Contact Us

For privacy questions or requests, contact:

Tony McCabe
Website: https://tonymccabe.com
Email: contact@tonymccabe.com
Mailing address: 3550 E 7th Street PMB 323, Long Beach, CA 90804