Tony McCabe · For people done with the 9-to-5
The opportunity is in front of you. Take it.
Imagine waking up with no alarm, doing work you care about, and getting paid well for it. But you’ve been told the 9-to-5 is just how life works. It’s not.
Most people aren’t stuck because they lack an idea. They’re stuck waiting to feel ready, and nobody’s told them what to do first. I will. I’ll build a clear plan around your idea with you, then stay with you while you go after your first paying customer.
You don’t need a perfect idea. You don’t need a lot of money. You need a first step, and someone who’s been where you are. I have.
Not ready? Get The Letter. One idea, free every Sunday.
Your first step · Launch
Not sure where to start? Start here.
You’ve got an idea, but you haven’t sold anything yet. In Launch, I’ll work with you one-on-one to turn your idea into a clear plan and go after your first paying customer.
One month · 4 one-on-one sessions · $500
In person or by video. Want to keep going after month one? We can, at your pace.
Meet Tony McCabe
I started with nothing. I know the way up.
I grew up in a small town in northern Minnesota. At 24, I moved to Long Beach to start a new life, and ended up homeless. A program handed me the tools and resources to rebuild. I took them, and I did the work.
I went to work as a security guard and kept going. I built Sterling Antonio, a clothing brand, from the ground up, and wrote the Founder Series along the way. I’ve sold both myself, online and in person. Techtiply, a tech company, is next.
Getting started is the hardest part, and it’s what I do best. I don’t sell overnight success. I sell the real path, no shortcuts, just the reality of building something that lasts. And I’ll take it with you.
From the work
What clients say.
“Tony helped me stop making excuses and start taking responsibility for my future.”
Eric Schwan
“Instead of chasing ideas without direction, I learned to set clear priorities and execute with purpose.”
Chris Larson
“Tony challenges you to think differently, raise your standards, and follow through on your commitments.”
Adam Stokes
Free guide
From Idea to First Customer
Got an idea but don’t know where to start? I’ll walk you through 5 steps to get your first paying customer.
The Founder Series
Not ready for a program yet? Start with a book.
Someone will take the opportunity. Make it yours.
Thirty minutes. You bring the opportunity you’re chasing and what’s standing in the way. I’ll tell you what it takes — and whether I’m the right person to help. If I’m not, I’ll tell you.
Not ready to talk? Get The Letter. One idea, free every Sunday.