Tony McCabe · Founder advisor
Start the business. Become the person built to lead it.
Private advisory for first-time founders ready to build with clarity, discipline, and intent.
Not ready? Get The Letter, one idea every Sunday.
Who this is for
Built for founders who are done waiting.
- You have the idea, and you’re ready to make it real.
- You’re doing everything yourself, and it’s starting to show.
- You know the business needs a stronger version of you to lead it.
That’s the work. The business and the founder, built together.
Three ways in.
Pick the depth that fits where you are.
Free · Every Sunday
The Letter
One idea, one action, and the tool to use it, every Sunday. Written by me, not a machine.
12 weeks · Group
The Foundation
Build the base: your structure, your plan, and the discipline to follow it. A written 90-day plan by the final week. One cohort at a time.
1 month · One-to-one
Mastery
Four private sessions to define your brand, build a premium offer, and charge what you’re worth. Six places at a time.
Intensives, The Table, and speaking. See all programs →
About Tony
I’ve built it. I’ve rebuilt it. Now I help founders build theirs.
I’m Tony McCabe. I’ve built my own businesses, led teams inside larger companies, and come back from a setback that could have ended it. I’ve made the mistakes most first-time founders make. I know which ones cost the most, and how to avoid them.
I’m the author of four books on leadership and self-belief, and I work with a small number of founders at a time, because this work is personal. The business matters. So does the person running it.
The books
Four books. One system.
The frameworks I run with private clients started here. Read them in a weekend. Run them for a year.
- Take Massive Action Today
- Leading with a Ripple Effect
- How Bad Do You Want It?
- The Secret to Their Success
The business needs a leader. Start there.
A free 30-minute call. We look at where you are, where you want to be, and whether I’m the right person to help you get there.
The Letter. One idea and one action, every Sunday. Subscribe →