Tony McCabe · Private advisory for founders
Build the business. Become the founder it needs.
Private advisory for founders in their first years of building, when the business is real and starting to outgrow the way you run it.
Not ready? Get The Letter, one idea every Sunday.
Who this is for
Built for founders who are done waiting.
- The business is real. The way you run it hasn’t caught up.
- You’re doing everything yourself, and it’s starting to show.
- You’re good at what you do, and priced like everyone else.
That’s the work. The business and the founder, built together.
Three ways in.
Pick the depth that fits where you are.
One day · Private
The Intensive
Your business on the table, start to finish. One private day, and you leave with a 90-day plan built, pressure-tested, and decided.
One month · One-to-one
The Standard
Four private sessions to define your positioning, build a premium offer, and set a price that matches it. Six places at a time.
12 weeks · Group
The Foundation
Build the base: your structure, your plan, and the discipline to follow it. A written 90-day plan by the final week. One cohort at a time.
Mastery is by invitation, for Intensive and Standard clients. Also: The Table, a monthly founder mastermind, and Speaking. See all programs →
From the work
What founders say.
“Working with Tony changed how I approach business. Instead of chasing ideas without direction, I learned to set clear priorities, make better decisions, and execute with purpose. His guidance helped me turn ambition into a structured plan.”
Chris Larson
“Tony challenges you to think differently, raise your standards, and follow through on your commitments. He doesn’t just offer motivation. He provides the perspective, accountability, and practical tools needed to become a more effective leader.”
Adam Stokes
“Tony helped me stop making excuses and start taking responsibility for my future. His approach is direct, practical, and focused on real action. I walked away with greater clarity, stronger discipline, and the confidence to move forward.”
Eric Schwan
Private Access · Membership
Closer to the work.
For founders who want more than the Sunday Letter, without committing to a full program yet.
- Private writing every month on real founder decisions: pricing, positioning, people, focus.
- A live decision call every quarter. Bring one decision. Leave with it made.
- First word when program places open, before anyone else.
Monthly membership. Cancel anytime.
About Tony
I’ve built it. I’ve rebuilt it. Now I help founders build theirs.
I’m Tony McCabe. I’ve built my own businesses, led teams inside larger companies, and come back from a setback that could have ended it. I’ve made the mistakes most first-time founders make. I know which ones cost the most, and how to avoid them.
I’m the author of eight books on leadership, self-belief, and building a business, and I work with a small number of founders at a time, because this work is personal. The business matters. So does the person running it.
The Founder Series · New
The system, in four books.
The frameworks I run with private clients, written down. Read them in a weekend. Run them for a year.
- Built to Lead: become the founder the business needs.
- Decided: the 90-day plan that gets executed.
- Owned: turn what you earn into what you own.
- Priced: charge what the work is worth.
The business needs a leader. Start there.
Thirty minutes. Where you are, where you’re going, and whether I’m the right person to get you there.
Free · Every Sunday
The Letter
One idea, one action, and the tool to use it, every Sunday.