Four ways in

One of these is your next step.

The Launch program logo by Tony McCabe: a gold laurel wreath inside a gold circle on black, with "THE LAUNCH" and the tagline "Get your foot in the door

Start here

The Launch

Have an idea, but doubt or fear is holding you back? Get your foot in the door.

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Build the base

The Foundation

The full path, from starting out to running a multimillion-dollar company.

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Put it in place

The Framework

Build the structure that holds your life together: four walls, one at a time.

Book a call →

Go all in

Mastery

Life and business together: habits, discipline, time, money and systems.

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Where the opportunity is

Three ways out of the 9‑to‑5.

Online business

Build something you own, that earns while you sleep.

AI

Use the newest tools to get paid for work others still do by hand.

Your skill

Turn what you already know into steady income.

The Founder Series

Start with a book. Run it for a year.

  • Built to Lead: become the person built to run it.
  • Decided: the 90-day plan that gets executed.
  • Priced: charge what the work is worth.
  • Owned: turn what you earn into what you own.
Built to Lead by Tony J. McCabe, ivory serif title on a black cover.

From the work

What clients say.

“Tony helped me stop making excuses and start taking responsibility for my future.”

Eric Schwan

“Instead of chasing ideas without direction, I learned to set clear priorities and execute with purpose.”

Chris Larson

“Tony challenges you to think differently, raise your standards, and follow through on your commitments.”

Adam Stokes

Someone will take the opportunity. Make it you.

Thirty minutes. The opportunity you see, what it would take, and whether I’m the right person to help you take it.

Not ready to talk? Get The Letter, free every Sunday.