
Free Guide from Tony McCabe
From Idea to First Customer
5 steps to get out of the box and get paid for your idea.
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What’s Inside
- Step 1: Pick one idea. How to stop jumping around and choose the one worth building.
- Step 2: Find the one person you serve. Why “everyone” is not a customer.
- Step 3: Make a simple offer. The four parts every strong offer needs.
- Step 4: Get in front of people. A message you can send today, no fancy website needed.
- Step 5: Land your first customer. What to say on the call to make it easy to say yes.
- Bonus: your checklist. So you know exactly what to do next.


Why Listen to Me
I moved to Long Beach at 24 with nothing figured out. Not long after, I was homeless. I rebuilt from there: I worked as a security guard, started a clothing brand and a tech company. I didn’t have a plan someone handed me. I learned to see the chances in front of me and act on them.
This guide is the starting point I wish I’d had.
Tony McCabe