Start Here

You know where you want to be. Let’s get you there.

Where you are now isn’t the problem. Not knowing the next step is. Pick the one that sounds like you, and I’ll show you what to do about it.

Tony McCabe on the phone at his desk with an open laptop in front of him.
Tony McCabe seated at a desk in a warm, minimal office, wearing a black sweater

Meet Tony McCabe

I started with nothing. I know the way up.

I grew up in a small town in northern Minnesota. At 24, I moved to Long Beach to start a new life, and ended up homeless. A program handed me the tools and resources to rebuild. I took them, and I did the work.

I went to work as a security guard and kept going. I built Sterling Antonio, a clothing brand, from the ground up, and wrote the Founder Series along the way. I’ve sold both myself, online and in person. Techtiply, a tech company, is next.

Getting started is the hardest part, and it’s what I do best. I don’t sell overnight success. I sell the real path, no shortcuts, just the reality of building something that lasts. And I’ll take it with you.

More about me →

1 · Launch · “I’ve got the idea. I don’t know where to start.”

Get your foot in the door.

You’ve got something worth building. What’s missing is a plan and someone to keep you honest about it. In Launch, I’ll give you the tools and the roadmap. You do the work. You walk away with a plan, real confidence, and your first paying customer.

One month · 4 one-on-one sessions · $500

In person or by video. Want to keep going after month one? We can, at your pace.

Build something that lasts.

Three more programs. Each one stands on its own. Pick the one that fits what you need now.

Foundation program logo by Tony McCabe: a gold circular emblem with a laurel wreath and three stacked gold layers forming a base, above the word "FOUNDATION" and the name "TONY McCABE" in gold on a black background.

2

Foundation

The full path, from starting out to running a multimillion-dollar company. Bring your A game.

Framework program logo by Tony McCabe: a gold circular emblem with a laurel wreath and a clean architectural frame of slim pillars with a beam across the top, above the word "FRAMEWORK" and the name "TONY McCABE" in gold on a black background.

3

Framework

Build the structure that holds your life together. Four walls, one at a time.

Mastery program logo by Tony McCabe: a gold circular emblem with a laurel wreath and two overlapping gold circles at its center, above the word "MASTERY" and the name "TONY McCABE" in gold on a black background.

4

Mastery

Life and business together. Habits, discipline, time, money and systems.

Why work with me

I’ve been where you are. I know the way out.

I didn’t start with money, connections or a plan. I moved to Long Beach to start over and ended up homeless. A program gave me the tools and resources to rebuild. I took them and did the work. Since then I’ve built Sterling Antonio, a clothing brand, and Techtiply, a tech company. Now I hand you what was handed to me.

Real experience

Not theory. I’ve built businesses from zero, so I show you what actually works and what to skip.

A plan built for you

No one-size-fits-all course. We start where you are and build around your life, your skills and your goals.

Tools and resources

The same thing that changed my life. You get the tools, resources and connections to move faster.

Straight talk

I tell you the truth, push you when you need it, and hold you to what you said you’d do.

From the work

What clients say.

“Tony helped me stop making excuses and start taking responsibility for my future.”

Eric Schwan

“Instead of chasing ideas without direction, I learned to set clear priorities and execute with purpose.”

Chris Larson

“Tony challenges you to think differently, raise your standards, and follow through on your commitments.”

Adam Stokes

“I can see it. I just haven’t moved.”

Stop waiting. Make the call.

You’ve been circling this for months. You don’t need another idea or another podcast. You need to decide and start. That’s the first thing we fix.

Built to Lead by Tony J. McCabe, ivory serif title on a black cover.

Not ready to talk yet?

Get The Letter, free every Sunday. One idea a week. Just a way to keep moving until you’re ready.