Description
The plan was never the problem. The start was.
Most ambitious people don’t abandon their goals. They postpone them, once, then again, until waiting becomes the strategy. The book, the second company, the move, the body they said they’d build: approved, important, and unscheduled. The Attempt is a clear, unsentimental guide to closing the gap between what you intend and what you actually begin.
Inside
- Recognise the “once X, then Y” thinking that keeps goals on hold
- Reframe failure as information, not verdict
- Choose the one attempt worth your best hours
- Fund new work by cutting what no longer earns its place
- Set deadlines and accountability that make starting non-negotiable
Who it’s for
Founders and high performers who have waited long enough for the right conditions.
Format
eBook. By Tony McCabe.
