Description
Charge what you’re worth. Never compete on price again.
A private, one-month program with Tony McCabe. Four one-to-one sessions, one each week: identity, positioning, offer and pricing, and the growth system that holds it together.
What’s included
- Four one-to-one strategy sessions, one each week
- A custom brand positioning framework
- Private messaging between sessions
- Recordings of every session
- Mastery: The Discipline of Becoming Exceptional, a members-only book
Who it’s for
Founders who are good at what they do but priced like everyone else. Not for anyone looking for templates or shortcuts.
What comes after
Founders who complete The Standard may be invited into Mastery: six months, one-to-one.
Terms
Paid on enrollment. No refunds; you can reschedule your start date with 14 days’ notice. Six places at a time. When they’re full, a waitlist opens.
